Giant Eagle is a regional supermarket chain in the Northeastern United States. I worked here for three and a half years, specifically in video production designing campaigns for gift card promotions.
The Best of Pittsburgh Gift Card campaign
One of my biggest projects in my time at Giant Eagle was the marketing campaign to roll out the Best of Pittsburgh gift card. This was a gift card that customers could purchase at Giant Eagle stores and redeem at local small businesses.
Holiday 2021 gift card campaign
I designed in-store, digital, and direct mail promotions for Giant Eagle’s 2021 gift card campaigns, in which shoppers could earn double “Fuelperks” when they purchased select gift cards.
More Giant Eagle portfolio pieces are available upon request.